Palm Springs International Airport (PSP) and Agua Caliente Casinos have announced a historic first in the airport industry, a naming rights sponsorship agreement re-naming the airport’s Regional Jet concourse to the Agua Caliente Concourse.
“For over 20 years, Agua Caliente Casinos has been the ultimate Coachella Valley destination for gaming and entertainment. This incredible partnership with the Palm Springs International Airport allows us to make an even greater first impression and share more about everything Agua from the moment travelers enter the airport,” said Saverio R. Scheri III, Chief Operating Officer, Agua Caliente Casinos.
Harry Barrett, Executive Director of Aviation at PSP, said, “Every day, our team is working to transform Palm Springs International Airport into an innovative, industry-leading facility. This announcement is just one of the many ‘firsts’ PSP hopes to achieve. Our partnership with Fuse Connect has led to this historic agreement, and we’re excited about our future collaboration with Agua Caliente Casinos.”
Agua Caliente Casinos and PSP plan to introduce the concourse re-naming in early 2024.
The three-year partnership includes naming rights to the Regional Jet Concourse, activation space, and other advertising opportunities within the newly named Agua Caliente Concourse, and other advertising opportunities at PSP.
Palm Springs International Airport is located on the Agua Caliente Indian Reservation and hosted nearly three million passengers in 2022, a new record that PSP expects to exceed in 2023, on more than 16,250 commercial flights from 12 airlines. The greater Palm Springs area is one of the most visited destinations in the United States.
Agua Caliente Casinos and the Palm Springs International Airport worked with FUSE Connect, the airport vertical to Fuse Advancement, to create this brand-new naming partnership. FUSE, a Southern California-based firm that specializes in airport advertising and partnership development, will continue to work with Agua Caliente Casinos and PSP on this project to create an immersive experience for passengers and offer unprecedented exposure.
