The American Express golf tournament’s charitable foundation, Impact Through Golf, recently hosted its annual Community Impact Celebration, revealing the charities selected to receive donations this year. More than $1 million was awarded to 16 deserving organizations based in Greater Palm Springs, generated from the proceeds of the American Express® tournament during the 2024 PGA TOUR.
The charitable donations were distributed to nonprofit organizations focused on health and wellness, education, youth and family support, aiding those experiencing homelessness, DEI, and capital improvement. Since the tournament’s inception in 1960, it has donated more than $66 million in support of over 100 non-profit organizations based in Greater Palm Springs.
“For more than 65 years, this storied event has been part of the fabric of the Coachella Valley through its support of such outstanding non-profit organizations,” said Shiz Suzuki, Vice President of Global Brand Sponsorships and Experiential Marketing at American Express. “It’s been a privilege to sponsor this tournament, which cares so deeply about backing its own community and, together with Impact Through Golf, providing essential funding and investment in programs that deliver valuable services to the residents of Coachella Valley.”
The donations were awarded to the following 16 charities at the Community Impact Celebration event, which was held today at La Quinta Country Club:
- Big Brothers Big Sisters of the Desert
- Boys & Girls Club of Cathedral City
- Boys & Girls Club of Coachella Valley
- Boys & Girls Club of Palm Springs
- Coachella Valley Rescue Mission
- Coachella Valley Volunteers in Medicine
- Coachella Valley Youth Golf Foundation/First Tee of the Desert
- Family YMCA of the Desert
- FIND Food Bank
- Galilee Center
- Girlfriend Factor
- Hunter Lopez Memorial Foundation
- Jewish Family Services of the Desert
- JFK Memorial Foundation – Ophelia Project
- Martha’s Village & Kitchen
- Pueblo Unido CDC
“The American Express has consistently demonstrated a commitment to supporting local charities, and we are truly grateful for their partnership,” said Frank Marzano, Chairman of the Impact Through Golf Foundation. “We extend our gratitude to our dedicated sponsors, local business partners, volunteers, and supporters, whose collective efforts empower our PGA TOUR golf tournament to succeed in raising funds and benefiting the Coachella Valley.”
The 66th edition of The American Express will take place January 13-19, 2025, at PGA WEST’s Pete Dye Stadium Course (host course), Nicklaus Tournament Course, and La Quinta Country Club. Tickets are now on sale at the tournament’s official website, www.theamexgolf.com.
Founded in 1960, The American Express® Golf Tournament is a premier PGA TOUR event that brings together 156 professional and amateur golfers, music entertainers and golf fans to celebrate the sport and its community impact. Held annually at PGA WEST’s Pete Dye Stadium Course (host course), Nicklaus Tournament Course, and La Quinta Country Club, the tournament showcases exceptional talent while supporting local charities through various initiatives. Since its inception, the event has generated over $66 million in charitable contributions.
