Heritage Creations USA will back Ricky Potts’ Wednesday Match Play Podcast through 2027, bringing new commercial support to a Palm Desert-based show with more than 500 episodes and a worldwide golf-industry audience.
In a region that has built part of its identity and economy around golf, one of the game’s most persistent independent voices is turning more than 500 weekly conversations into a long-term business partnership.
Heritage Creations USA has signed on as presenting sponsor of The Wednesday Match Play Podcast, the Palm Desert-based program hosted by golf and club-management professional Ricky L. Potts Jr. The agreement began this summer and will continue through the end of 2027. Financial terms were not announced.
Heritage Creations, founded in 1995, crafts premium-quality products for the most prestigious golf courses, clubs, and pro shops worldwide.
The arrangement gives Heritage Creations recurring access to an audience of club managers, golf professionals, course operators, architects, superintendents, vendors and executives. For Potts, it represents another step in the evolution of a show that began as a creative outlet and has become a durable piece of golf-industry media.
The local connection is particularly fitting. Greater Palm Springs is home to more than 100 golf courses and is promoted as the Golf Capital of the West. Potts produces the show from the middle of that ecosystem, but its reach extends far beyond the Coachella Valley through guests and listeners across the golf, hospitality and private-club industries.
From an online community to a weekly podcast institution
The origins of The Wednesday Match Play Podcast stretch back to Potts’ early work as a blogger and digital community builder.
Potts said he has spent roughly 17 years publishing interviews with bands and disc jockeys, with nearly 950 such interviews completed. When Google introduced its Google+ Communities feature, he created a community simply called “Golf.” It eventually grew to about 27,000 active members.
That community led to a video interview program called Friday Foursome, featuring Potts, two fellow community members and a guest. When Google+ disappeared, he faced a choice: end the project or reshape it.
He chose the podcast.
The format became simpler and easier to sustain, with Potts interviewing one guest at a time. The name reflected the original concept. Each conversation was a kind of match between host and guest, initially structured around 18 questions to mirror 18 holes of golf.
The interviews are longer and more fluid now, often moving through 20 or 30 questions. The subject matter also extends well beyond tournament results. Episodes explore golf technology, club operations, leadership, travel, architecture, course maintenance, marketing, entrepreneurship and the business decisions shaping the game.
The show has now passed 500 numbered episodes. Potts said he has maintained a weekly release schedule without interruption for roughly seven or eight years, a level of consistency that has become central to the program’s identity.
Once, he recorded on Monday, edited on Tuesday and published on Wednesday, a schedule that left little margin when a guest canceled. He now records five to seven interviews in advance and maintains a pipeline of finished episodes.
A sponsor built around golf tradition
Heritage Creations USA has spent more than four decades serving golf clubs, tournaments, associations and private organizations. Its work includes custom awards, architectural signage, luxury gifts, recognition products, historical displays and interactive clubhouse installations.
The company’s interest in the podcast grew after Andy Heffner, its vice president of sales, appeared as a guest. The conversation led to discussions about a deeper relationship.
“One of the things that immediately stood out to us about The Wednesday Match Play Podcast is its consistency,” Heffner said in announcing the agreement.
He said the show’s interviews have developed from conventional question-and-answer sessions into more focused discussions that offer value to listeners. Its longevity and emphasis on the people making decisions throughout golf made the sponsorship an easy fit, he said.
Potts said the partnership aligns with the podcast’s mission of highlighting the people, companies and organizations moving the industry forward.
He also sees the show as a way to introduce Heritage Creations to more golf organizations in the western United States. Potts said the company has historically been better known in eastern markets and is working to expand its West Coast presence.
Heritage Creations will serve as presenting sponsor for the remainder of 2026 and throughout 2027. Eden Mill St Andrews, the Scottish gin and whisky producer that previously sponsored the full show, will remain involved as exclusive sponsor of the “19th Hole” segment.
That closing feature asks guests to describe a favorite 19th hole experience and beverage, bringing each business-focused conversation back to one of golf’s most enduring social traditions.
A broader media role
Potts’ connection to golf began long before podcasting. He played in high school and college and said he has worked in the golf business since age 18. Early in his career, he joined a company that counted Troon as a client, moved to Scottsdale to be closer to the golf-management company and later worked for Troon directly.
He now has more than two decades of experience in the industry, along with professional credentials in club and community association management.
The Wednesday Match Play Podcast has also opened another media lane. Potts hosts BoardRoom magazine’s Club Talk video series, interviewing golf and private-club leaders about operations, technology, policy and industry trends.
The BoardRoom format differs from his own show. Individual questions and answers can be presented as separate episodes, allowing club executives to focus on specific subjects such as artificial intelligence, tee-sheet optimization, staffing, governance or membership trends.
For Heritage Creations, the sponsorship creates sustained visibility in a specialized market where trust and professional relationships matter. For Potts, it validates a model built not on celebrity or tournament commentary, but on preparation, curiosity and an unusually long run of showing up every week.
From Palm Desert, those conversations are now carrying a presenting sponsor through 2027.
Bob Marra is the CEO/Publisher of GPS Business Insider. He has been studying, writing and giving presentations about business, economic and public affairs news and issues and the local economy in the Greater Palm Springs/Coachella Valley region for more than 20 years.
