Visit Greater Palm Springs is excited to announce its new brand campaign, “Escape Your Ordinary,” which launches this fall. The campaign invites travelers to explore the surreal beauty, vibrant culture, and unique experiences that define Southern California’s premier oasis. This campaign encourages visitors to break free from the everyday and discover the extraordinary across the nine cities of Greater Palm Springs, where every corner offers a distinctive blend of adventure, relaxation, and inspiration.
“Greater Palm Springs is a place where the everyday fades away, and the extraordinary comes to life,” said Colleen Pace, Chief Sales & Marketing Officer for Visit Greater Palm Springs. “Our new campaign, ‘Escape Your Ordinary,’ embodies the spirit of the Southern California oasis, offering a journey through surreal landscapes, rich cultural experiences, and moments of pure relaxation that can only be found here.”
A featured photo of the Escape Your Ordinary fall campaign
As part of the “Escape Your Ordinary” campaign, Visit Greater Palm Springs will launch a series of video, digital, and traditional media placements, engaging social media content, and immersive experiences designed to bring the campaign to life.
Campaign Highlights:
- From Poolside to Mountaintop: From sun-kissed days lounging by a sparkling pool to hiking rugged mountain trails stretching toward the sky, Greater Palm Springs offers diverse landscapes and activities, seamlessly blending relaxation and adventure.
- Retro Glamour Meets Modern Expression: Step back into the golden era of 1960s Hollywood glamour, where you can live like a retro star and walk in the footsteps of screen legends or dive into a vibrant future brimming with bold, expressive art, colorful murals and thriving creative community that celebrates art in every form.
- An Oasis of Extraordinary: The campaign captures a destination where endless blue skies and vivid-colored landscapes dotted with palms and succulents create the perfect backdrop for a wide array of unforgettable experiences. From soothing natural hot mineral springs to iconic events like the Coachella Valley Music & Arts Festival and Modernism Week, Greater Palm Springs is where the extraordinary comes to life.
- Follow Your Whim: Visitors are invited to explore the whimsical —whether indulging in the region’s renowned culinary delights, rejuvenating in luxurious world-class spas, or finding inspiration in outdoor exploration amidst lush palm groves, there is something extraordinary in store that reflects your personal journey.
Travelers and locals alike are encouraged to share their extraordinary moments in Greater Palm Springs using the hashtag #EscapeYourOrdinary. The campaign can be viewed at www.escapeyourordinarygps.com.
