January 28, 2026

Population Growth Slows Across the US as California and Greater Palm Springs Face a New Demographic Reality

By Bob Marra

 

When the U.S. Census Bureau released its latest population estimates on Jan. 27, the numbers confirmed what many demographers had been warning for years. The United States is growing more slowly than at almost any point in its history, and the reasons go well beyond the temporary shock of the pandemic.

As of July 1, 2025, the U.S. population reached an estimated 341.8 million, an increase of just 1.8 million people over the prior year. That amounts to growth of roughly 0.5 percent, one of the weakest annual gains ever recorded outside the height of COVID. The slowdown was not driven by a sudden rise in deaths or a collapse in the economy. Instead, it reflects a structural shift in how the country grows, with fewer births, fewer immigrants, and an aging population that is reshaping states and regions in very different ways.

California, long synonymous with rapid population growth, now finds itself navigating that same reality, while places like Greater Palm Springs offer a close-up view of how national trends play out locally.

A nation growing older and more slowly

According to the Census Bureau, the most important factor behind the national slowdown was a sharp decline in net international migration. Immigration added about 1.3 million people to the U.S. population during the most recent year, down more than 50 percent from the year before. For much of the past decade, immigration has driven U.S. population growth as birth rates have steadily declined. When that flow weakened, overall growth declined accordingly.

US population data

Births now outnumber deaths by only about half a million nationwide, a historically low figure. While deaths have eased since the worst months of the pandemic, the number of children being born continues to fall, a trend tied to rising housing costs, delayed family formation, and economic uncertainty.

At the same time, population growth is becoming increasingly uneven. States such as South Carolina, Idaho, North Carolina, Texas, and Utah posted growth rates well above the national average, largely because they continue to attract residents from other states. Much of the Northeast and West Coast, including California, experienced slow or no growth.

California’s modest rebound

California remains the most populous state in the country, with an estimated 39.5 million residents as of mid-2025. Yet size alone no longer guarantees growth. After losing more than 320,000 residents between 2020 and 2022, the state has only recently returned to modest expansion, adding roughly 300,000 people over the past three years.

California population data

The state’s growth rate now trails the national average and lags far behind those of faster-growing states in the South and the Mountain West. The new Census Bureau estimates show that California continues to lose residents to other states, a pattern that intensified during the pandemic and has not reversed. High housing costs and the flexibility of remote work have made it easier for households to relocate.

What has prevented a deeper decline is international migration. After collapsing during the pandemic, immigration into California has rebounded sharply and now accounts for essentially all of the state’s recent population gains. Without that influx, California would still be shrinking.

Birth trends provide little relief. Birthrates in California have fallen roughly 30 percent since 2008, mirroring national patterns. Deaths have declined since the pandemic peak, but not enough to offset the long-term drop in births.

The consequences are already visible. California lost a congressional seat after the 2020 Census, the first time in state history. If current trends continue, additional losses are possible in the next apportionment cycle.

Greater Palm Springs population declines slightly after years of growth

The demographic picture becomes even more nuanced when viewed at the regional level. For Greater Palm Springs, the most recent population figures come from the California Department of Finance Demographic Research Unit, which produces annual estimates as of January 1. That timing is important. The state data reflects conditions five months earlier than the Census Bureau’s July estimates and uses a different methodology.

As of January 1, 2025, the Greater Palm Springs region had approximately 419,157 residents. That figure represents a small decline of approximately 677 people, or 0.16 percent, from the previous year. After two years of post-pandemic gains, population growth in the Coachella Valley effectively paused.

The reasons are both local and structural. Mortgage rates near seven percent dampened housing demand and slowed in-migration that had surged earlier in the decade. The region’s older age profile also plays a role. With a median age several years higher than the state average, deaths tend to outnumber births, making natural population growth difficult even in good economic times.

Employment patterns matter as well. Greater Palm Springs relies heavily on tourism, hospitality, and service industries. As those sectors stabilized after rapid post-pandemic rehiring, the urgency for new workers eased, reducing one source of population pressure.

The regional numbers also hide sharp differences among cities. Coachella and Desert Hot Springs continued to add residents, reflecting ongoing affordability and development. Other cities, including Cathedral City, La Quinta, and Indio, recorded modest declines. Even in a relatively compact region, population change is not uniform.

Still, the long view remains important. Over the past two decades, Greater Palm Springs has grown by roughly 26 percent, far outpacing California and the nation as a whole. One slow year does not erase that trajectory, but it does signal a shift from rapid expansion to a more mature phase of growth.

How these numbers are created

Understanding the data requires understanding how it is produced. The Census Bureau’s annual estimates are not simple headcounts. They begin with the 2020 Census and update that base using a cohort-component method that tracks births, deaths, and migration.

Births and deaths are measured using vital records. Domestic migration is estimated using address changes in IRS tax filings and Medicare enrollment data. International migration combines survey data with administrative records on visas, refugees, and border activity. Each year’s estimates revise prior years to reflect improved data and updated methods.

The California Department of Finance uses a similar framework but relies more heavily on state and local administrative data. Its estimates are anchored to January 1, making them especially useful for state budgeting and regional planning, even if they do not align perfectly with federal figures.

What the data tells us

Taken together, the numbers point to a new demographic era. Population growth in the United States is no longer automatic. It depends increasingly on policy choices, housing availability, and economic opportunity.

For California, immigration has become the key stabilizing force at a time when domestic out-migration and low birthrates continue. For Greater Palm Springs, the challenge is different. The region must balance its appeal to retirees with the need to attract and retain younger workers who support the local economy.

The story told by these estimates is not one of decline, but of transition. Growth is slower, more uneven, and more deliberate than in the past. For business leaders, planners, and policymakers in Greater Palm Springs, understanding that shift may be as important as the numbers themselves.

Bob Marra is the CEO/Publisher of GPS Business Insider. He has been studying, writing and giving presentations about business and public affairs news and issues and the local economy in the Greater Palm Springs/Coachella Valley region for more than 20 years.

Related Articles

Related