The BNP Paribas Open generated an estimated $887 million in economic activity across the Coachella Valley in 2026.
Recreation
DSRT Surf Cuts Prices Days After Opening in Palm Desert
The massive new surf lagoon has substantially lowered session rates after public criticism, offering an early...
Gear It Forward Looks to Put More Coachella Valley Kids in the Game
A new local nonprofit is collecting sports equipment, supporting league fees and launching coaching workshops...
Visit Greater Palm Springs Tourism Study Shows High-Spending Visitors, Strong Repeat Demand and a Longer Booking Window
Greater Palm Springs continues to draw visitors who are not only relatively affluent and highly satisfied but...
Desert Willow Golf Resort Earns National Service Honors With 59club USA Recognition
Desert Willow Golf Resort has achieved a significant milestone in service excellence, earning its first-ever...
True Spec Golf Opening at Indian Wells Golf Resort
True Spec Golf, a custom club fitting and club building company, is partnering with Indian Wells Golf Resort,...
Desert Recreation Foundation Celebrates Major Funding Milestones and Awards Financial Assistance Scholarships
The Desert Recreation Foundation has announced significant financial support for the Desert Recreation District’s...
Chuckwalla National Monument Proposal Gains Momentum Amid Strong Public Support
The Chuckwalla National Monument proposal, a pivotal conservation initiative in the California desert, has gained...
Riverside County Supervisors Unanimously Approve Rancho Ordinance
Riverside County supervisors unanimously approved a new county ordinance on June 25 to define the land use and create...








