Napastäk Brings Napa Valley Flavor to The Shops on El Paseo in Palm Desert

by Staff & Wire Reports | Oct 2, 2026

El Paseo

 

A taste of Napa Valley has arrived in Palm Desert as Napastäk opens its second location at The Shops on El Paseo, presenting another specialty destination to El Paseo. Napastäk brings a curated selection of gourmet foods and culinary gifts to Palm Desert’s premier shopping destination, making it a perfect addition to El Paseo’s unique shopping and dining experience.

Located at 73-130 El Paseo, Suite C, Napastäk offers shoppers an opportunity to discover specialty olive oils and vinegars, jams and spreads, coffee and tea, desserts, culinary gifts, and wine and spirits. Napastäk’s featured products include Sicilian Limone Olive Oil, Meyer Lemon Olive Oil, Barrel-Aged Balsamic, Lemon Curd, Butter Oak Wine Salt, Herb Garden Mustard, Chocolate Merlot Fudge, Armenian Coffee, Citron Au Ginger Tea, and more.

“Napastäk is a wonderful addition to The Shops on El Paseo, and we’re excited to continue expanding our collection of specialty food and culinary offerings,” said Fred Fern, president of Chartwell Properties, Inc. “This is an ideal time to open as we head into the season and the holiday celebrations ahead, when Napastäk’s gourmet foods and specialty products will be a wonderful complement to holiday gatherings and entertaining.

The name Napastäk, which means “rabbit” in Armenian, reflects the brand’s Armenian-American roots. Founders Lusine and Arthur Hartunian, an Armenian couple, began their culinary journey with a homemade limoncello crafted from Meyer lemons. After the liqueur earned international awards, the couple expanded their passion for craft beverages and food and ultimately developed the Napastäk concept.

Shops on El Paseo

The Shops on El Paseo features the top collection of luxury shops and dining venues on the venerable street in Palm Desert.

The Hartunians also founded Napa Valley Distillery in 2009, the first distillery in Napa since Prohibition. Their experiences in Napa’s food, wine and hospitality culture helped shape the boutique’s distinctive collection of products and culinary treasures.

For more information about Napastäk, visit www.napastak.com. The Shops on El Paseo: visit www.theshopsonelpaseo.com and www.chartwellproperties.net.

The Shops on El Paseo within the El Paseo Shopping District is one of the Coachella Valley’s premier shopping and dining destinations, offering an exceptional collection of luxury retailers, restaurants, specialty boutiques, and lifestyle experiences along Palm Desert’s iconic El Paseo shopping district.

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