Greater Palm Springs
market intelligence.
Precise. Current. Actionable
The region’s only dedicated market intelligence firm delivers the hyper-local data, analysis and insights that serious decision makers and business builders need to inform decisions and mitigate risk.
Nine-City Coverage
County & Inland Empire comparisons
Primary research only from official sources
Curated topics & actionable insights
ABOUT GPS MARKET INTEL
The region needs more comprehensive, current and consistent locally focused data and market intelligence.
Most reporting on the Greater Palm Springs/Coachella Valley economy relies on county-level or Inland Empire MSA-wide data applied to our geographically and economically distinct communities. Those reports are sporadic and inconsistent. GPS Market Intel was built to fix that through the necessary diligence and hard-earned context from years spent studying and reporting on the region.
Our publications and analyses draw exclusively from city-level, sector-specific, and regional sources – delivering intelligence that reflects what is actually happening in the nine cities and unincorporated areas of Riverside County within Greater Palm Springs and the Coachella Valley.
We provide more than information; we deliver market intelligence you can use.
Why GPS Market Intel
Built differently and customized for the Greater Palm Springs/Coachella Valley market.
GPS-focused data and analysis
Every data point in every GPS Market Intel publication comes from a source directly attributable to the nine-city Greater Palm Springs footprint — no county aggregates, no MSA blending. If we cannot verify it at the regional level, we do not use it.
Experience and resources you can trust
The principals of GPS Market Intel have been working in and tracking the Greater Palm Springs/Coachella Valley market and economy for decades, providing the context that one-off reports cannot.
Official sources, primary research
We draw on a wide range of primary data sources, such as city TOT filings, CA EDD city-level employment data, industry association/sector data, city data portals, the U.S. Census Bureau, American Community Survey local data, BLS, and many others, and we supplement it with our own field research and interviews with sector operators and key leaders.
Edited for decision makers
Our publications are produced for people who act on information, not just read it. Every report leads with the implications, not the methodology. Every data point is chosen for what it means to a developer, operator, lender, or planner – not because it is easy to compile.
Choose Your Intelligence Level
MONTHLY • FLAGSHIP SUBSCRIPTION
GPS Market Monitor
Greater Palm Springs' only dedicated hyper-local market intelligence report, published monthly. Sourced entirely from official government data and regional reporting, curated for executives, public sector leaders and staff, entrepreneurs, property owners, investors, site selectors and more. Decision makers and staff who need signal, not noise.
- Development pipeline data and analysis
- Key industry sector data & trends
- Labor force, unemployment and wage data, trends and intel
- Demographic data with historical context and comparisons
- Retail/Taxable sales
- Residential and commercial real estate market data and intel
- Industry-by-industry scorecard
- Bonus: National economic indicator tracking
ON DEMAND • TOPIC-DRIVEN
Special Reports
A wide range of focused, deeply researched analyses on the market forces, sectors, and trends shaping Greater Palm Springs. Reports can be purchased individually or as part of a subscription bundle for organizations that need comprehensive coverage. New reports are added regularly throughout the year.
- Industry sector deep dives
- Development and infrastructure analysis
- Water, energy & sustainability
- Business climate & regulatory environment
- Hot topics impacting the public and private sectors
- Custom research available on request
ANNUAL • COMPREHENSIVE REFERENCE
Annual Reports
The most comprehensive annual reference documents published about the Greater Palm Springs and Coachella Valley economy and its people. Both annual reports are comprehensive primary research documents that can be used for many purposes, including strategic planning, reports to boards, corporate leaders, and investors, site selection, grant writing, market feasibility, marketing plans, and much more. The annual reports include:
- Greater Palm Springs Economic Overview
- Greater Palm Springs Demographic Profiles
- City-by-city and county statistical analyses and comparisons
- Multi-year trend analysis
- Comprehensive information you can put to use in your organization
WHAT’S INSIDE THE MONTHLY REPORT
Each GPS Market Monitor is designed to give you a clear read on what’s happening now—and what it means for the months ahead.
- Timely charts and data visualizations
- Concise analysis with real-world context
- Trends, implications and opportunities
- Curated topics that drive decisions
ABOUT THE PUBLISHER
Thirty-two years of Greater Palm Springs/Coachella Valley market knowledge.
GPS Market Intel is led by Bob Marra, CEO/Publisher of Greater Palm Springs Business Insider and one of the valley's most experienced economic and business intelligence practitioners. Bob's background spans 32 years of hands-on research, consulting, and reporting on the local economy as the former owner of Wheeler's Market Intelligence and its flagship newsletter Wheeler's Desert Letter, and of The Public Record newspaper.
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