Visit Greater Palm Springs, in collaboration with Caravanserai – Alliance for Entrepreneurs, is now accepting applications for BizUp: Creative Professionals, a free 10-week business accelerator designed to support artists, makers, musicians, performers, and multidisciplinary creatives throughout Greater Palm Springs.
The program is tailored for creative professionals looking to strengthen the business side of their practice – whether refining pricing strategies, expanding marketing efforts, or preparing for long-term growth.
Running from March 23 through May 26, 2026, participants will meet on Tuesdays from 5:30 to 7:00 p.m. The program begins and concludes with in-person sessions at the Visit Greater Palm Springs office in Rancho Mirage, with weekly virtual workshops in between to ensure accessibility for creatives across the valley.
Over the course of 10 weeks, participants will develop practical tools and strategies focused on:
- Pricing and budgeting for sustainability
- Marketing and audience development
- Business systems and operations
- Strategic growth planning
The program will culminate in a Fall Creative Showcase, connecting participants directly with Greater Palm Springs’ hospitality and tourism community and creating opportunities for partnerships, commissions, and expanded visibility.
Lauren Bruggemans, Senior Director of Destination Stewardship & Executive Director of the Tourism Foundation, Visit Greater Palm Springs
“Creative professionals play an essential role in shaping the cultural identity and visitor experience of Greater Palm Springs,” said Lauren Bruggemans, Senior Director of Destination Stewardship & Executive Director of the Tourism Foundation. “BizUp: Creative Professionals is designed to help local creatives build sustainable businesses while strengthening connections between the arts community and our regional economy.”
The program is offered at no cost to participants through sponsorship from the Greater Palm Springs Tourism Foundation. Applications are open now, and space is limited. The application deadline is February 26.
Apply Online: http://forms.caravanseraiproject.org/creativecv
