Greater Palm Springs
market intelligence
Precise. Current. Actionable.
The GPS Market Monitor is your monthly intelligence briefing on the Greater Palm Springs economy. All-Access adds the full Special Report library and both comprehensive Annual Reports.
What We Publish
Current intelligence every month. Deeper research when you need it.
The GPS Market Monitor keeps you current. All-Access adds the complete library of topic-driven Special Reports and both comprehensive Annual Reports.
EVERY MONTH
Inside the GPS Market Monitor
Sector deep dives
What is changing, why it matters and what may happen next.
Current economic dashboard
The local indicators decision-makers need to know.
Jobs + consumers
Labor force, employment, retail sales and other current indicators.
Development + transactions
Projects in the pipeline and notable commercial real estate deals.
Intelligence, not just data
What the numbers mean and how to use them. Online + print editions, refreshed every month.
Online + print · Fresh every month
COMPLETE ACCESS
All-Access adds
Two Annual Reports
The State of Greater Palm Springs and Demographic Profiles of Greater Palm Springs.
Comprehensive regional reference material, ready for download.
The Special Report library
Focused research on the part-time economy, the 55-plus economy, water and power, regional governance and more.
Available the day you join.
One subscription.
Everything GPS Market Intel publishes.
COMPARE PLANS
Choose Your Annual Subscription
Special Charter Subscription Offer · Available Through October 31
Pay for 10 months. Get 12.
And keep your Charter rate for three years.
GPS Market Monitor
All-Access
★ RECOMMENDED
What you get
The monthly intelligence briefing on the Greater Palm Springs economy.
Everything in the Monitor, plus the full Special Report library and both Annual Reports.
Individual
1 login
$290/yr
$348
$590/yr
$708
Team: up to 4
4 logins
$490/yr
$588
$990/yr
$1,188
Team: up to 8
8 logins
$790/yr
$948
$1,590/yr
$1,908
Enterprise
25 logins
Not Offered
$2,990/yr
$3,588
Prefer to purchase a single report?
GPS Market Intel Special Reports and Annual Reports may also be purchased individually—no subscription required. Individual report purchases include access to the selected report only.
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MONTHLY • FLAGSHIP SUBSCRIPTION
GPS Market Monitor
Greater Palm Springs' only dedicated hyper-local market intelligence report, published monthly. Sourced entirely from official government data and regional reporting, curated for executives, public sector leaders and staff, entrepreneurs, property owners, investors, site selectors and more. Decision makers and staff who need signal, not noise.
- Development pipeline data and analysis
- Key industry sector data & trends
- Labor force, unemployment and wage data, trends and intel
- Demographic data with historical context and comparisons
- Retail/Taxable sales
- Residential and commercial real estate market data and intel
- Industry-by-industry scorecard
- Bonus: National economic indicator tracking
ON DEMAND • TOPIC-DRIVEN
Special Reports
A wide range of focused, deeply researched analyses on the market forces, sectors, and trends shaping Greater Palm Springs. Reports can be purchased individually or as part of a subscription bundle for organizations that need comprehensive coverage. New reports are added regularly throughout the year.
- Industry sector deep dives
- Development and infrastructure analysis
- Water, energy & sustainability
- Business climate & regulatory environment
- Hot topics impacting the public and private sectors
- Custom research available on request
ANNUAL • COMPREHENSIVE REFERENCE
Annual Reports
The most comprehensive annual reference documents published about the Greater Palm Springs and Coachella Valley economy and its people. Both annual reports are comprehensive primary research documents that can be used for many purposes, including strategic planning, reports to boards, corporate leaders, and investors, site selection, grant writing, market feasibility, marketing plans, and much more. The annual reports include:
- Greater Palm Springs Economic Overview
- Greater Palm Springs Demographic Profiles
- City-by-city and county statistical analyses and comparisons
- Multi-year trend analysis
- Comprehensive information you can put to use in your organization
ABOUT GPS MARKET INTEL
The region needs more comprehensive, current and consistent locally focused data and market intelligence.
Most reporting on the Greater Palm Springs/Coachella Valley economy relies on county-level or Inland Empire MSA-wide data applied to our geographically and economically distinct communities. Those reports are sporadic and inconsistent. GPS Market Intel was built to fix that through the necessary diligence and hard-earned context from years spent studying and reporting on the region.
Our publications and analyses draw exclusively from city-level, sector-specific, and regional sources – delivering intelligence that reflects what is actually happening in the nine cities and unincorporated areas of Riverside County within Greater Palm Springs and the Coachella Valley.
We provide more than information; we deliver market intelligence you can use.
Why GPS Market Intel
Built differently and customized for the Greater Palm Springs/Coachella Valley market.
Local data and analysis
Every data point in every GPS Market Intel publication comes from a source directly attributable to the nine-city Greater Palm Springs footprint — no county aggregates, no MSA blending. If we cannot verify it at the regional level, we do not use it.
Experience and resources you can trust
The principals of GPS Market Intel have been working in and tracking the Greater Palm Springs/Coachella Valley market and economy for decades, providing the context that one-off reports cannot.
Official sources, primary research
We draw on a wide range of primary data sources, such as city TOT filings, CA EDD city-level employment data, industry association/sector data, city data portals, the U.S. Census Bureau, American Community Survey local data, BLS, and many others, and we supplement it with our own field research and interviews with sector operators and key leaders.
Edited for decision makers
Our publications are produced for people who act on information, not just read it. Every report leads with the implications, not the methodology. Every data point is chosen for what it means to a developer, operator, lender, or planner – not because it is easy to compile.
ABOUT THE PUBLISHER
Thirty-two years of Greater Palm Springs/Coachella Valley market knowledge.
GPS Market Intel is led by Bob Marra, CEO/Publisher of Greater Palm Springs Business Insider and one of the valley's most experienced economic and business intelligence practitioners. Bob's background spans 32 years of hands-on research, consulting, and reporting on the local economy as the former owner of Wheeler's Market Intelligence and its flagship newsletter Wheeler's Desert Letter, and of The Public Record newspaper.
Frequently Asked Questions
What is the difference between the Market Monitor and All-Access?
The Market Monitor is the monthly briefing. All-Access is the Monitor plus the complete Special Report library and both Annual Reports, The State of Greater Palm Springs – Economic Review and Outlook and Demographic Profiles of Greater Palm Springs. If you want the reference material as well as the monthly read, choose All-Access.
What does "charter pricing" mean?
Through October 31, you pay for ten months and receive twelve. You keep that charter rate for three years: your first year and your next two renewals. From your fourth year, renewals are at the regular price.
What happens after October 31?
Charter pricing ends, and new subscriptions are at the regular price shown. Charter subscribers keep their rate for three years.
How do team plans work?
A team plan gives up to 4 or up to 8 people in your organization their own login. You name the team at checkout and add members from your account page. Enterprise covers your whole organization with no seat limit.
Can I see it before I buy?
Yes. You can access the full July 2026 edition of GPS Market Monitor here, no sign-up required.