Custom Market Research
The question is specific.
Your research should be, too.
GPS Market Intel delivers focused, defensible research for organizations making consequential decisions across Greater Palm Springs. We build the analysis around the decision in front of you.
Bring us the question
What decision are you
trying to make?
Is this the right location for our next investment?
What does demand really look like in this market?
Which local data will strengthen our grant or business plan?
What will our board, investors or community need to understand?
Nine-city and regional focus
Official and primary data sources
30+ years of local market knowledge
Scoped to your decision and intended use
Research built for decisions
Not every important question fits neatly into a standard report.
When the stakes are high, you need focused market research and analysis.
Our work draws on regional economic data, public agency records, development activity, demographic trends, market indicators and more than three decades of local knowledge. Every engagement is scoped individually around the question, timeline, available data and intended use -so the result is practical, defensible and ready to put to work.
Tell Us About Your Project

ABOUT THE PUBLISHER
Thirty-two years of Greater Palm Springs/Coachella Valley market knowledge.
GPS Market Intel is led by Bob Marra, CEO/Publisher of Greater Palm Springs Business Insider and one of the valley's most experienced economic and business intelligence practitioners. Bob's background spans 32 years of hands-on research, consulting, and reporting on the local economy as the former owner of Wheeler's Market Intelligence and its flagship newsletter Wheeler's Desert Letter, and of The Public Record newspaper.
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