TOPIC-DRIVEN MARKET INTELLIGENCE
Special Reports
for consequential decisions.
Focused, deeply researched analysis of the market forces, sectors and trends shaping Greater Palm Springs and the Coachella Valley.
- Curated, public agency reports are available at NO CHARGE.
- GPS Market Intel reports may be purchased individually or bundled with a subscription.
Hyper-local focus
Greater Palm Springs and the nine-city region.
Primary research
Official sources, interviews and original analysis.
Decision-ready
Clear findings, context and implications.
Growing catalog
Regional reports organized in one searchable collection.
What Special Reports Deliver
Go deeper than the monthly view.
Some decisions demand more than a dashboard or market update. GPS Market Intel Special Reports examine a defined sector, policy, development category or investment question in detail.
Each report connects reliable data with local context, helping executives, public-sector leaders and investors understand what is changing, why it matters and what to do next.
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Focused by sector or issue
Research designed around a specific industry, policy question or regional opportunity.
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Grounded in local evidence
City, county, state and federal data translated for the Coachella Valley.
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Curated public research
Important agency reports gathered and organized in one useful regional catalog.
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Written for action
Concise takeaways and implications for people making consequential decisions.
Featured Publication
Regional intelligence worth having at hand.
A timely report selected from the growing GPS Market Intel Special Reports catalog.
Coachella Valley Region Economic Development Strategy 2026–2030
This five-year strategy provides a regional roadmap for strengthening the Coachella Valley economy through targeted industry development, workforce preparation, infrastructure investment and environmental revitalization.
Key Topics:
- Clean energy and advanced manufacturing
- Workforce preparation
- Infrastructure investment
- Sustainable agriculture
LATEST SPECIAL REPORTS
Explore the newest additions.
The Special Reports landing page highlights our newest and most relevant publications. Visit the complete Report Catalog to search and browse the entire collection.
College of the Desert Strategic Educational Master Plan, 2024–2029
College of the Desert's five-year master plan lays out the district's roadmap for enrollment recovery, equitable student outcomes, labor market alignment, fiscal sustainability, and campus culture, backed by detailed data on Coachella Valley demographics, high school completion rates, and regional occupational demand. Key targets include reaching 10,000 FTES, growing dual enrollment from 1,127 to 4,500 students by 2029, and lifting median student earnings to $44,000, with direct implications for the Valley's healthcare, construction, and skilled trades pipelines.
Desert Healthcare District & Foundation Final Strategic Report, FY2027–2031
DHCD/F's new five-year plan marks the District's shift from grantmaker to "Health System Amplifier," structured around four pillars: workforce development, awareness and access, social determinants engagement, and data capability. The plan is anchored by the Tenet lease purchase agreement – nearly $650 million over 30 years, with an initial $100 million arriving in May 2027 – alongside a financial sustainability framework and an impact measurement structure that govern how that capital is deployed across the Valley.
Economic Impact of Visitors to Greater Palm Springs 2024
This report measures the scale of the regional visitor economy, including visitor volume, spending, employment, personal income, tax generation and total economic impact. It found that 14.5 million visitors spent $7.4 billion in Greater Palm Springs during 2024, supporting more than 51,000 jobs and generating an estimated $9.1 billion in total economic activity.
Palm Springs International Airport 2025–2029 Strategic Plan
This inaugural strategic plan establishes the vision, priorities and action framework that will guide Palm Springs International Airport through continued passenger growth, facility expansion and organizational development. Its five principal priorities address people and culture, operational excellence, partnerships, infrastructure and sustainability, positioning PSP to remain a major regional economic engine and gateway.
CUSTOM RESEARCH
Need something that is not in the catalog?
GPS Market Intel produces custom reports for organizations that need research specific to a site, sector, development, policy question or business decision.
Our custom work draws on the same regional data infrastructure and analytical depth used for our published reports—applied to your specific location, market, industry or strategic question.
Turnaround time, scope and pricing are tailored to each engagement.
Common Engagements
- Project feasibility studies
- Business cluster and competitive analysis
- Site-selection market analysis
- Business-plan and grant-application market data
- Board and investor presentation research
- City or district economic baseline studies
- Guest and market surveys with complete analysis
ABOUT THE PUBLISHER
Thirty-two years of Greater Palm Springs/Coachella Valley market knowledge.
GPS Market Intel is led by Bob Marra, CEO/Publisher of Greater Palm Springs Business Insider and one of the valley's most experienced economic and business intelligence practitioners. Bob's background spans 32 years of hands-on research, consulting, and reporting on the local economy as the former owner of Wheeler's Market Intelligence and its flagship newsletter Wheeler's Desert Letter, and of The Public Record newspaper.
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