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GPS Market Monitor
July 2026
Editor's Note
Welcome to GPS Market Monitor – elevated market intelligence for the Greater Palm Springs region. Each month, we synthesize the key facts and figures of the Greater Palm Springs/Coachella Valley regional economy and provide a rotating presentation of data and intel about the core sectors. As the region’s only dedicated market intelligence firm, our goal for the Monitor is to provide a single, authoritative monthly read that delivers hyper-local data, analysis and insights that serious decision-makers and business builders need to inform decisions and mitigate risk. Data is sourced from federal agencies, state bureaus, and local/regional authorities.
Featured Insight · GPS Population DOF E-1 Estimates · January 1, 2026
Jan 1, 2026
GPS Region Population
~420.9K
▲ +0.27% YoY (+1,135)
Nine cities: 379,906 (+0.24%)
Fastest Growing
Coachella
+1.5%
▲ Valley leader 2nd straight yr
45,300 · passed Palm Springs for 4th
2025
Riverside County
+8,995
▲ 26th consecutive yr of growth
2.51M · #7 fastest-growing in CA
2025
CA Int’l Migration
126,400
▼ −49% YoY
vs 248,400 in 2024

City-level detail below reflects the California DOF E-1 estimates of permanent residents as of January 1, 2026 (May 2026 release; 2025 revised, 2026 provisional), with one-year change.

City / Area Population (1/1/26) YoY Note
Indio 92,360 ▼ 0.2% Largest city in the valley; second consecutive small dip
Palm Desert 52,326 ▲ 1.3% Passed Cathedral City into 2nd; added 814 housing units, most in the valley
Cathedral City 51,458 ▼ 0.5% Second straight annual decline
Coachella 45,300 ▲ 1.5% Fastest-growing city; housing stock up 2.4%
Palm Springs 43,893 ▼ 0.5% Second straight annual decline
Unincorporated GPS ~40,981 ▲ 0.6% Bermuda Dunes, Thousand Palms, Mecca, Thermal, Desert Palms, Sky Valley, Desert Edge, Indio Hills, Vista Santa Rosa (GPS Market Intel est.)
La Quinta 38,815 ▼ 0.3%
Desert Hot Springs 33,629 ▲ 0.6% Population has more than doubled since 2000
Rancho Mirage 17,318 ▲ 1.1% Reversed 2025 dip as new multi-family came online
Indian Wells 4,807 ▼ 0.7% Valley’s smallest and oldest city (median age ~70)
Nine-City Total 379,906 ▲ 0.24% +891 residents; GPS region ~420,887 (+0.27%)
What This Means For GPS – Analyst Notes
  • Growth is now built, not found. Every valley city that grew its housing stock by 1.5% or more gained population; every city below that line lost residents. Region-wide, the nine cities added 2,159 homes but just 891 permanent residents in 2025 – building at more than four times the pace of population growth – and the ratio of 1.87 permanent residents per housing unit (vs 2.63 statewide) reflects the region’s uniquely seasonal ownership base.
  • A plateau, not a plunge – and a quiet reshuffle. The nine cities remain 48.5% larger than in 2000, and the two-year net change is essentially zero. Within the flat total, the growth corridor (Coachella, Palm Desert, Rancho Mirage, Desert Hot Springs) is pulling ahead of the built-out core, with Palm Desert now the valley’s second-largest city and Coachella its fourth.
  • Migration is the swing factor. California’s net legal international migration fell 49% in one year on federal policy changes; absent those changes, the DOF estimates the state would have grown by ~66,000 rather than shrinking by ~54,000. With domestic outflows near 290,000 a year and natural increase drifting toward 100,000, statewide – and regional – totals will move with federal immigration policy.
  • Planning implication. Official counts increasingly understate real demand: seasonal residents, second-home owners, and short-term-rental guests make the valley’s peak-season “effective population” run meaningfully higher than 421,000. Demand strategies shift from rooftop counts to the seasonal economy, the east valley’s family growth corridor, and healthcare demand from an aging resort corridor – maturation, not decline.
Greater Palm Springs Regional Economic Dashboard Data through June 30, 2026
Residential Real Estate
Median Detached Price
$654K
▼ 5.2% YoY
Home Sales (3-Mo Avg)
708/mo
▲ 3.3% YoY
Homes on the Market
2,965
▼ 10.5% YoY
Months of Sales
4.7
▼ from 5.5 · balanced
Sales in June rose while prices eased – an orderly repricing, not a retreat. Unit sales climbed 3.3% and June dollar volume hit $648M (+3.1%), even as the median detached price fell 5.2% to $654,333 (attached: $454,750, −2.2%). Inventory dropped 10.5%, tightening months of sales to a balanced 4.7, with selling times steady at 51 days and homes trading about 3% below list. The $1M+ brackets drove 54.9% of dollar volume. Source: GPSR Desert Housing Report (MLS)
Hospitality & Tourism
Occupancy Rate
67.5%
▲ 0.9% YTD
Average Daily Rate
$268
▲ 4.9% YTD
RevPAR
$181
▲ 5.8% YTD
June RevPAR
$90
▲ 11.4% YoY
The hotel sector strengthened into summer. June RevPAR jumped 11.4% YoY on 8.6% higher occupancy, led by Indian Wells/La Quinta (+24.3%) and Palm Desert (+24.0%), even as valley room supply slipped 2%. YTD through June, occupancy edged up to 67.5%, ADR rose 4.9% to $268, and RevPAR gained 5.8% – holding strong despite the drop in Canadian tourism and spring’s fuel-driven airfare increases. Room revenue is up 5.5% YTD. Source: VGPS/CoStar
Air Travel · PSP Airport
June Passengers
138,070
▼ 1.2% YoY (May: −7.8%)
YTD Passengers (Jan–Jun)
1.96M
▼ 3.4% vs 2025 · +0.5% vs 2024
August Seats
~174K
▲ 2.75% YoY (+4,700 seats)
October Seats
~341K
▼ 2.9% YoY (−10,200 seats)
June’s 1.2% dip was the year’s mildest – relief after May’s 7.8% drop – but it made five down months in six. YTD traffic trails record 2025 by 3.4% yet still edges 2024: a competitive reset, not an unwinding. June’s recovery was narrow: United Express +34.3% and United +33.7% against declines at American (−14.2%), Alaska (−8.4%), and WestJet (−15.9%). Canadian service is stabilizing (−0.33 arriving flights/day through Oct, improved from ~1/day), and Alaska adds PSP–Santa Rosa Sept 10. The August seat window narrows quickly: capacity slips 0.8% in September and 2.9% in October. Source: PSP International; GPS Business Insider
Employment – Greater Palm Springs
Unemployment Rate
5.0%
▼ 0.4 pt YoY
Labor Force
177K
▼ 2.0% YoY
Total Employed
168.6K
▼ 1.6% YoY
Unemployed
8,500
▼ 11.5% YoY
The unemployment rate in the latest available data in May fell in all nine valley cities, but through a shrinking workforce, not hiring. The labor force contracted to 177,000 and employment slipped to 168,600. Coachella (7.5%) and Rancho Mirage (6.9%) stayed well above the average, while Cathedral City (3.6%) and the West Valley sat near or below 4.5%. Source: CA Employment Development Dept.
Retail & Consumer (1Q 2026 v 1Q 2025)
Retail & Food Services – GPS
$1.892B
▼ 0.8% YoY (−$15.3M)
All Taxable Sales – GPS
$2.432B
→ Flat (+0.0%)
Top City – Retail Volume
Palm Desert
$456.9M
▼ 2.1% YoY
Largest Retail Increase
Indian Wells
+17.5%
▲ Dining +27.5%
Peak-season Retail & Food Services sales slipped 0.8% across the nine cities while Riverside County grew 3.2% – GPS trailed every benchmark. Counting every industry, nine-city taxable sales were dead flat at $2.432B. Gains were selective: autos, apparel, and general merchandise rose while food & beverage stores and home-related categories fell. Indian Wells (+17.5%, dining) and Cathedral City (+2.7%, autos) led; the three largest retail markets all declined. Source: CDTFA Q1 taxable transactions; GPS Market Intel analysis
Commercial Real Estate (1Q 2026)
Industrial Vacancy (Valley)
5.9%
▲ Tighter than IE (7.4–8.8%)
Office Vacancy (Valley)
~6.3%
→ Stable · PS core ~12%
Retail Vacancy (Valley)
~8.0%
▼ vs IE 6.3–6.4%
IE Retail Investment (Q1)
$736.9M
▲ from $356.7M in Q4
A three-speed market. Industrial is the standout – 5.9% vacancy on 17.6M SF, 150–290 bps tighter than the Inland Empire, anchored by Amazon’s 650K SF Desert Hot Springs delivery (~260K SF trailing absorption); flex is the soft spot at 16.1%. Office is a supply-constrained hold: zero SF under construction IE-wide, with Palm Springs medical office effectively full at 2.2%. Retail is bifurcated – El Paseo runs 6.1% vs a valley average of ~8% – yet investor capital is accelerating, with cap rates of 5.3–5.7% and trophy Palm Springs assets trading near 3%. Source: Crexi Intel
Featured Insight · Retail Sales CDTFA Taxable Sales · 2025 Annual + Q1 2026
Q1 2026
Nine-City Taxable Sales
$1.892B
▼ −0.8% YoY (−$15.3M)
Retail & Food Services · CDTFA
Q1 2026
Benchmark Gap
−4.5 pts
▼ GPS −0.8% vs U.S. +3.7%
Riverside County: +3.2%
2025 Annual
GPS Region Total
$6.985B
▼ −0.2% · 3rd straight decline
Peak: $7.415B (2022)
Q1 Standout
Indian Wells
+17.5%
▲ Dining +27.5% to $40.4M
~9 of 10 taxable $ from dining

City-level detail below reflects CDTFA Retail and Food Services taxable sales for Q1 2026, with one-year change from Q1 2025.

City Q1 2026 Sales YoY Note
Palm Desert $456.9M ▼ 2.1% Region’s largest retail market; apparel +2.6% ($77M+ in quarter)
Palm Springs $342.2M ▼ 2.3% Largest dining total ($114.5M) but dining −2.3%; apparel +9.3%
Indio $304.8M ▼ 3.3% Apparel +29%; autos +$4.7M; food & bev stores −$13.7M
La Quinta $254.9M ▲ 2.6% Most balanced gains – positive across seven categories
Cathedral City ~$238M ▲ 2.7% Auto dealers +7.2% (+$10.5M) carried the sector
Rancho Mirage $127.5M ▲ 0.6% Back to slight growth after weak 2025; dining −13.2%
Coachella $76.0M ▼ 7.6% Steepest percentage decline; autos +8.0%
Desert Hot Springs $46.8M ▼ 1.4% Dining nearly flat
Indian Wells $45.1M ▲ 17.5% Dining +27.5%; largest percentage gain
Nine-City Total $1.892B ▼ 0.8% vs Riverside County +3.2%, U.S. +3.7%
What This Means to GPS
  • Retail is not collapsing. The region still generates extraordinary volume – nearly $1.9B in a single quarter, $7B a year – and real strength exists: Indian Wells dining, Cathedral City auto sales, Indio apparel, and La Quinta’s broad-based gains.
  • But GPS is underperforming its benchmarks. A −0.8% quarter against county (+3.2%), state, and national (+3.7%) growth means the region entered 2026 with less momentum than everything around it. And because the figures are nominal, the real volume of goods and services sold is under greater pressure than the headline suggests.
  • The market is fragmenting. The post-pandemic boom lifted every city and category at once; the current environment rewards specific business mixes, corridors, and customer segments. Auto dealers can carry one city while restaurants carry another; a city can post a record year and open the next in decline. There is no longer a single tide lifting everyone.
  • The winners are separating from the rest. The next phase will be decided city by city, corridor by corridor, and category by category – and Q1 2026 suggests that separation is already underway. For operators and investors, location- and category-level analysis now matters more than the regional average.
Greater Palm Springs Development Pipeline Highlights Selected active projects · All cities
Project City Type Stage Scale Latest Action
Desert Mountain View Business Park
Shopoff Realty; Agua Caliente trust land, Hwy 111 at Tipton Rd
Palm Springs Industrial In Review 2.85M SF · 217 ac June 3 joint City–Tribe meeting postponed to fall; Draft TEIS comments under review
Escena Community Expansion
Build-out of last undeveloped land in Escena golf community
Palm Springs Residential Entitled Up to 303 homes incl. 150 apts. PC approved tract maps + plan amendment (3–1) Jul 28; unit-level approvals still required
Agua Caliente Fuel – Palm Springs
Tribal development; NE corner Lawrence Crossley Rd & Dinah Shore Dr · 3.6 ac
Palm Springs Retail / Fuel Opening 24 pumps · 9,500 SF store · ~90 gaming machines Tribe announced Aug 1 opening (Jul 20); incl. 2,900 SF gaming space + 12 Level-3 EV chargers under solar canopies
Portola Springs
Blue Fern Development · Frank Sinatra Dr & Portola Ave
Palm Desert Residential Entitled 156 single-family homes Council unanimously denied CEQA appeal May 28, clearing entitlements
Del Webb Explore (Pulte Homes)
Resort-style community, all ages; Phase 1 of Refuge Specific Plan, s/o Gerald Ford Dr & w/o Portola Ave
Palm Desert Residential Under Const. 332 homes · 71 ac Homes under construction; first Del Webb Explore community nationally, selling since Feb 2025
SilverRock La Quinta
Turnbridge Equities designing scaled resort plan after ~$65M bankruptcy purchase
La Quinta Resort / Mixed In Design 134 ac · 154-key hotel + 445 residences Court approved settlement plan May 21; site development permit application targeted by year-end
Cotino · Storyliving by Disney
Master-planned community; swimmable lagoon + waterfront district
Rancho Mirage Master-Planned Under Const. Multi-phase community Cotino Bay Beach, waterfront dining & retail slated to open in 2026
DHS Logistics Warehouse
Large-format logistics center
Desert Hot Springs Industrial Entitled ~1,000,000 SF Planning Commission approved June 10 despite resident concerns
Indio Police Headquarters
Jackson St & Dr. Carreon Blvd; replaces ~50-year-old HQ
Indio Civic Pre-Const. $45M project Council approved project contracts June 17; groundbreaking expected this summer
Source: GPS city planning commissions and councils
Notable Recent Transactions
Medical Building Sale
Rancho Mirage Medical Facility
Anchor: Vibra Rehabilitation Hospital
70777 Ramon Road, Rancho Mirage
47,008 SF · $22.46M
Buyer: Blue Owl Capital
Country Club Sale
Palm Valley Country Club
39205 Palm Valley Drive, Palm Desert
85,102 SF clubhouse · 208.18 acres · $19.05M
Buyer: Sunback Jung
Hotel Sale
The Three Fifty Hotel
350 S. Belardo Drive, Palm Springs
10 rooms · $3.35M
Buyer: Ouenda Baaissa
Senior Independent Living Sale
Revel Palm Desert
74300 Country Club Drive, Palm Desert
163 units · 201,177 SF · $45.79M
Buyer: Ventas, Inc.
Multifamily Housing Sale
Cathedral Towne Villas
36700 Pickfair Street, Cathedral City
61 units · 50,424 SF · $12.6M
Buyer: Daniel Ferretti
Land Sale
Indian Wells Land – Near Indian Wells Resort Hotel
0 Indian Wells Lane, Indian Wells
7.0 acres · Zoned Resort/Commercial · $6.99M
In Escrow
Source: Crexi Intel
Featured Insight · Desert Housing CDAR/Rosenthal Associates · June 2026
Jun 2026
Median Detached Price
$654,333
▼ −5.2% YoY
Attached: $454,750 (−2.2%)
Jun 2026
Home Sales (3-Mo Avg)
708/mo
▲ +3.3% YoY · $648M in June
12-mo avg: 632 (vs 603)
Jul 1, 2026
Homes on the Market
2,965
▼ −10.5% YoY (−348 units)
4.7 months of sales · balanced
Seasonally Adj.
Sales vs Pre-Pandemic Norm
−22.5%
→ vs 2016–19 baseline
Pandemic peak: +59.4% (Jun 2021)

City-level detail below reflects the price of each city’s average-size detached home (median price per sq. ft. over the last three months × average home size), with 12-month change. Source: CDAR/Rosenthal Associates, June 2026.

City Avg.-Size Detached Price 12-Mo Chg Note
Indian Wells $2,039,130 ▼ 1.1% Essentially at its 2022 high (−0.1%)
Rancho Mirage $1,355,550 ▼ 3.7%
Palm Springs $1,172,264 ▼ 6.1% Steepest decline among major markets; 17.3% below 2022 high
La Quinta $853,897 ▼ 2.0%
Palm Desert $691,711 ▼ 4.7% Valley’s highest unit sales: 166/mo
Bermuda Dunes $682,700 ▼ 0.6% Smallest price decline in the valley
Indio $614,867 ▼ 3.3% Longest selling time: 57-day median
Cathedral City $565,993 ▼ 1.5% Second-fastest market: 43-day median
Coachella $462,511 ▼ 7.8% Steepest price decline – yet fastest selling at 18 days
Desert Hot Springs $396,854 ▼ 4.8% Valley’s most attainable detached market
What This Means For GPS – Analyst Notes
  • A balanced market, correcting in an orderly way. At 4.7 months of supply, a stable 51-day median selling time, and discounts of about 3% – all near pre-COVID norms – the 5.2% price decline reads as measured repricing, not distress. Notably, prices eased while sales activity rose.
  • The recovery is real but capped. Unit sales (+3.3%) and dollar volume (+3.1%) both improved, yet seasonally adjusted sales remain ~22.5% below the 2016–19 norm. With 30-year mortgage rates hovering mid-6% and the Fed on hold, the rate-sensitive middle of the market stays constrained.
  • Luxury is carrying the dollars. The $1M+ brackets produced 54.9% of all dollar volume, and $1M–$2M sales rose to 117/mo from 100. Palm Springs illustrates the split: its average detached price fell 6.1% even as its dollar sales climbed to a valley-leading $147M/mo – the sales mix is shifting upward.
  • Resale supply is falling while housing stock grows. MLS inventory dropped 10.5% in a year even as the nine cities added 2,159 housing units (DOF) – new construction, seasonal and second-home ownership, and rentals are absorbing stock outside the resale market, consistent with the housing paradox in this issue’s population analysis.
Monthly Sector Outlook
Sector Signal Trend Key Driver / Editor's Note
Residential Real EstateCautious→ StableNew supply keeps outpacing household formation (2,159 units vs 891 new residents in 2025); mortgage rates hover mid-6%; Palm Springs detached prices down ~6% YoY; seasonal and active-adult segments carry the momentum
Commercial Real EstateNeutral→ StableIndustrial dominates the pipeline (2.85M SF in review in Palm Springs; ~1M SF approved in DHS); multifamily active in Rancho Mirage; soft Q1 retail sales temper retail-tenant demand
Hospitality & TourismPositive→ WatchingADR/RevPAR strength through June meets a wary consumer: Q1 dining sales mixed across cities, national leisure & hospitality shed 61K jobs in June on weak seasonal hiring, and summer/fall forward bookings are uncertain
EmploymentNeutral→ MixedAll nine cities’ unemployment rates fell YoY (region 5.0%), but the labor force shrank by 3,600 and employment by 2,700 – a lower rate without hiring momentum, still 0.3 pts above county and state
Retail & ConsumerCautious▼ SofteningQ1 taxable sales fell 0.8% during peak season while the county (+3.2%) and U.S. (+3.7%) grew; third straight annual decline; growth is now city- and category-specific (autos, apparel, Indian Wells dining)
Development PipelineNeutral▲ ImprovingEntitlement flow picked up: ~4M SF of industrial advancing, 450+ homes entitled in Palm Springs and Palm Desert, Del Webb Explore under construction, SilverRock redesign targeting a year-end permit application; public projects add momentum
National Macro EnvironmentCautious→ WatchingJune CPI eased to 3.5% on falling energy, but core holds and July’s oil rebound threatens the relief; payrolls cooled to +57K; Fed on hold with a hike on the table; consumers stretched
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All data sourced from publicly available federal, state, and regional sources unless otherwise noted. This publication is for informational purposes only and does not constitute investment, legal, or financial advice.
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