Definitive Regional Intelligence
Annual Reports
for a complete Valley view.
Two essential annual resources covering the people, economy and outlook of the nine-city Coachella Valley.
- Current, comprehensive regional intelligence for business and civic decisions.
- Purchase reports individually or receive both with an All-Access license.
Valleywide scope
All nine incorporated cities in one regional view.
Primary analysis
Trusted data, local context and original interpretation.
Decision-ready
Clear findings, comparisons and practical implications.
Updated annually
A consistent benchmark for tracking regional change.
What Annual Reports Deliver
See the Valley as a whole.
Some decisions require more than a monthly update or a report on a single topic. GPS Market Intel Annual Reports provide the broad, consistent perspective needed for strategic planning.
Each report transforms complex regional data into a practical resource for leaders making long-range business, development, policy and investment decisions.
01
Comprehensive
The major demographic or economic signals gathered in one resource.
02
Easy to compare
Consistent data and structure make patterns and differences clear.
03
Built for action
Useful takeaways for planning, investment and communication.
04
Written for action
Concise takeaways and implications for people making consequential decisions.
2026/2027 Annual Reports
Two essential views of the Coachella Valley.
Start with the report that answers your immediate question, or choose All-Access to receive both.
Full Coachella Valley
Demographics Report
A complete demographic portrait of the Coachella Valley, bringing all nine cities together in one consistent, decision-ready resource.
Inside the report:
- Population and growth
- Income and spending power
- Household composition
- Age, education and workforce
- Housing and mobility
- Nine-city comparisons
CUSTOM RESEARCH
Need something that is not in the catalog?
GPS Market Intel produces custom reports for organizations that need research specific to a site, sector, development, policy question or business decision.
Our custom work draws on the same regional data infrastructure and analytical depth used for our published reports—applied to your specific location, market, industry or strategic question.
Turnaround time, scope and pricing are tailored to each engagement.
Common Engagements
- Project feasibility studies
- Business cluster and competitive analysis
- Site-selection market analysis
- Business-plan and grant-application market data
- Board and investor presentation research
- City or district economic baseline studies
- Guest and market surveys with complete analysis
ABOUT THE PUBLISHER
Thirty-two years of Greater Palm Springs/Coachella Valley market knowledge.
GPS Market Intel is led by Bob Marra, CEO/Publisher of Greater Palm Springs Business Insider and one of the valley's most experienced economic and business intelligence practitioners. Bob's background spans 32 years of hands-on research, consulting, and reporting on the local economy as the former owner of Wheeler's Market Intelligence and its flagship newsletter Wheeler's Desert Letter, and of The Public Record newspaper.
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