Reference Reports for the Coachella Valley
Two Annual Reports.
One complete view of the Valley.
The State of Greater Palm Springs reviews the past 18 months and sets the outlook for the year ahead. Demographic Profiles of Greater Palm Springs is the reference underneath it. Together they cover the economy, the people, and the direction of all nine cities.
- Current, sourced and ready to cite in staff reports, board presentations, business plans, grant applications and investment decisions.
- Buy either report on its own, or get both along with every Special Report and the monthly GPS Market Monitor with All-Access.
Valleywide scope
All nine incorporated cities in one regional view.
Primary analysis
Trusted data, local context and original interpretation.
Decision-ready
Clear findings, comparisons and practical implications.
Updated annually
A consistent benchmark for tracking regional change.
What Annual Reports Deliver
See the Valley as a whole.
Some decisions require more than a monthly update or a report on a single topic. GPS Market Intel Annual Reports provide the broad, consistent perspective needed for strategic planning.
Each report transforms complex regional data into a practical resource for leaders making long-range business, development, policy and investment decisions.
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Comprehensive
The major demographic or economic signals gathered in one resource.
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Easy to compare
Consistent data and structure make patterns and differences clear.
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Built for action
Useful takeaways for planning, investment and communication.
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Written for action
Concise takeaways and implications for people making consequential decisions.
2026/2027 Annual Reports
Two essential views of the Coachella Valley.
Start with the report that answers your immediate question, or choose an All-Access Subscription to receive both reports, along with GPS Market Monitor and all of our Special Reports.
Comprehensive Coachella Valley Demographics Report
The Nine Cities of the Coachella Valley · A Complete Reference and Intel Report
Packed With Insights You Can Use to Make Decisions
A complete demographic data and intelligence resource for the Coachella Valley. It’s much more than the typical stack of charts and tables. The report is packed with insights and intel you can use to make decisions. Includes nine full city profiles, a valley-wide comparative analysis with actionable intel, a fact set spanning population, age, income, education, housing, employment, health, and homelessness, and more. Built on the State of California’s January 1, 2026 estimates, U.S. Census Bureau American Community Survey distributions, California Department of Finance, Demographic Research Unit, current Coachella Valley housing market data, the expertise of a publisher who has chronicled the region for 32+ years, and more.
Inside the report:
- The nine-city scoreboard
- The money map
- The age atlas
- The housing ledger
- Sector implications
- The Valley’s people & origins
- The care economy
- What it means for the Valley
The State of Greater Palm Springs
Economic Review & Outlook · 2026/2027 Edition
An independent, point-in-time assessment of the region: the business brief, the twelve forces shaping the next decade, nine industry sector chapters, predictions for the year ahead, and the reference report underneath it all. Built on dozens of local, county, state and U.S. primary government data sources, public agency agendas and decisions, GPS Business Insider reporting, several private specialized data sources and the publisher’s local business and economic expertise garnered over 32 years in the region.
Inside the report:
- The Twelve Forces shaping the region
- What every regional leader needs to know
- Deep dive analyses of the GPS cities
- The Opportunity Map
- Key industry sector analyses
- Predictions for 2027
CUSTOM RESEARCH
Need something that is not in the catalog?
GPS Market Intel produces custom reports for organizations that need research specific to a site, sector, development, policy question or business decision.
Our custom work draws on the same regional data infrastructure and analytical depth used for our published reports—applied to your specific location, market, industry or strategic question.
Turnaround time, scope and pricing are tailored to each engagement.
Common Engagements
- Project feasibility studies
- Business cluster and competitive analysis
- Site-selection market analysis
- Business-plan and grant-application market data
- Board and investor presentation research
- City or district economic baseline studies
- Guest and market surveys with complete analysis
ABOUT THE PUBLISHER
Thirty-two years of Greater Palm Springs/Coachella Valley market knowledge.
GPS Market Intel is led by Bob Marra, CEO/Publisher of Greater Palm Springs Business Insider and one of the valley's most experienced economic and business intelligence practitioners. Bob's background spans 32 years of hands-on research, consulting, and reporting on the local economy as the former owner of Wheeler's Market Intelligence and its flagship newsletter Wheeler's Desert Letter, and of The Public Record newspaper.